These days, there is a huge amount of focus on Search Engine Marketing (SEM). Exposure and visibility are keys to a successful online presence, and the use of SEM helps you get to the top of the search list. There is a lot of information available to help you get to that coveted spot, but it would take a huge amount of time to sift through it all. Here are a few basic things to keep in mind about search engine rankings.
Around half of your Search Engine Optimization (SEO) rankings are influenced by the user. If people “bounce” off your site or leave quickly, this negatively affects your rankings. Search engines look at a site to see if the visitors actually spend time engaging; they even check to see if the user visits the site regularly.
Having your pages content shared on social network sites, or linked to from trusted sites, will also help your rankings so ensure there is an easy way for users to do this. Pages that take a long time to load, or having spun content on your pages will also become an issue for your rankings. Think about the customer experience, because they actually have a lot of power over the future of your rankings.
A few years ago, having a domain name that was a keyword meant that you ranked higher for that specific keyword. As time passes, however, this becomes less true, and the correlation steadily decreases. Using the keyword also causes competition amongst every page on the domain, since all the pages will be in direct competition with each other for a rank on that one keyword. It is best to not rely on this as a way to increase your rankings. Choosing a name that will help you build your brand is ultimately more beneficial, and if you create lots of high-quality content, you can get ranked highly.
PPC allows you to pay for space on a search engine page; it does not actually help your ranking. It does not actually affect or benefit your organic SEO rankings, and your pages will not rank for particular keywords because of it. If you stop investing in PPC, or someone bids higher than you, that exposure is gone and you revert back to your actual ranking. It is dangerous to rely completely on PPC specifically for this reason. On the other hand, PC and organic SEO combined can make an excellent strategy.
Focusing on only a few keywords will also cause self-competition amongst your pages and blog posts. They will all be trying to rank for the same keywords and it becomes a wasted of effort. If you increase your keywords to a figure in the hundreds, you allow yourself a large variety of keywords to rank for. You also decrease the chance that you will be competing with yourself. At least give yourself more than 20 keywords to work with, and consider long-tail, location based, and problem/solution based keywords.
Backlinks from guest postings are a great way to gain referral traffic. It’s also a good method for ranking on specific keywords. It’s important to remember, however, that it shouldn’t be the sole way that you try to rank. The process itself isn’t a short one, and after writing the post, getting it approved by another site, and waiting for it to be published lots of time may have passed.
There are also varied rules around guest posts, and each site may be different. At first, publish posts on a business blog; this will allow you to publish more, in a shorter time, and without having to wait on a third party for an unknown duration. You will gain a few links this way, and then can consider securing guest posts on other sites.
There is no single right way to getting your website ranking on the first page, or at the top of the list. A good strategy incorporates lots of different factors and requires constant and dedicated work.