When trying to promote your website, getting traffic from search engines is a great way to improve your online presence. However, with Google continuously refining its policies and other search engines following suit, some website owners are having a hard time maintaining their sites’ rankings.
If you happen to be one of those whose website’s search engine ranking have slipped, you might be worried that you won’t be able to get back on track. However, while the road ahead might be quite bumpy, there are four things you can do to regain your site’s position.
Do Some Website Cleaning
Even if you haven’t employed black hat SEO practices to get your website’s ranking off the ground, keep in mind that the quality of backlinks that your site had accumulated in the past can adversely affect its performance. In such case, it is important that you remove those pesky, low-quality links that is blocking your site from racing to the top of search engines.
Perform an inventory on your site to identify the offenders. You can use Google’s backlink checker tool or any tool that checks the backlinks on your site. Then you can utilize these criteria to determine links that are harming your site: link from sites in a different language, links from sites containing a malware or virus, links coming from low-value sites, and websites that are using overly optimized anchor texts.
Once you know the problem links, you will have to request the webmasters of the host sites to remove their respective links or change the anchor texts in light of your efforts to clean up your site. On the other hand, those links that are no longer working can be designated as “nofollow” links. If, for instance, some of the webmasters did not respond, your last resort would be to use Google’s Disavow Tool to clean up your profile. However, make sure that you have thoroughly evaluated your site before using this, as you might end up removing some of your good links.
Aside from addressing low-value backlinks on your website, you also need to improve your own content. That is, you need to pay attention to the most basic elements contained on your site such as titles, descriptions, H1/H2 headers as well as its design. Also weed out content that you think might cause you problems later on.
Take Best SEO Practices to Heart When Creating and Publishing Content
The next best step is to create and publish valuable content. As you probably know, everything about search engines today boils down to quality and not quantity. Hence, it is important that you focus on providing fresh content that is true to your site’s objectives, relates to your industry and is relevant for the readers. Equally important is to provide variety by using different forms of media for your content (i.e. infographics, ebooks, videos, podcasts, etc). If you do these things, there is no doubt that you site will become a magnet for visitors, which in turn can help improve your SERPs.
Pay Attention to Your Social Profiles
Search engines, especially Google, are now looking at social signals when ranking websites. Hence, if you haven’t been checking your social media profiles lately, it’s about time that you do so.
Perhaps, one of the most important social profiles that you need to improve is that of Google+. Why? Right now, Google has implemented Google Authorship, which is connected to Google+ profile. This allows you to lay claim on your original content in such a way that a small profile image is shown next to the content that you published and is appearing in the search results. With a verified author for all the content you make, click through to your site can increase significantly.
Of course, aside from improving your social profiles, don’t forget to promote not only your website but the content you make on these platforms.
Keep an Eye on Your Rankings
You’ll never know if your website’s ranking is improving unless you measure the way it performs. Fortunately, there are numerous rank tracker tools available online that you can utilize to keep track of your site rankings. Doing this will give you an insight on which areas of your strategy you need to improve.