Unless you’ve been meditating on a mountain top for the last few years, you can’t help but notice that WordPress has been growing in popularity. It hasn’t exactly been a quiet rise to the top, with marketers across the globe declaring its greatness with themes, plugins and training programs flooding the marketplace.
Why WordPress Is Such A Popular Piece Of Software
But why is a humble blogging platform become so popular? Why have so many marketers chosen this as the foundation to build their business on? What makes WordPress such a perfect platform to work with?
WordPress Is Easy To Use
A big part of this comes down to ease of use. WordPress is simple to use and you don’t need to have a great deal of technical ability in order to install and use WordPress. In fact, you only have to be able to point and click. There’s no coding involved, no complex HTML pages to weave together and nothing that will tax your technical skills at all.
Using a theme you can very easily change how WordPress looks. Literally with a couple of clicks you are able to completely change the design of your website, without having to visit every page and without having to touch any code.
There are hundreds of themes, if not thousands, to choose from or you can create your own, allowing you to create the website you want and to stand out from the crowd. Some of the more complex themes provide incredibly detailed levels of customization, allowing you to change literally every aspect of your website.
Plugins Add New Features
WordPress also makes use of something called plugins which allow you to add new features and functions to your website, again, by pointing and clicking without getting technical at all!
Using plugins you can create a membership site, a social network, a forum, add social networking buttons to your posts, add adverts to your site and more. This is an incredibly easy way to expand the functionality of your website and make it more unique, without having to worry about complex HTML code or hiring programmers.
As Complex As You Want It
However, for those website owners who are more technically minded, WordPress allows you to roll your sleeves up, get under the hood and delve in to the code. It’s very neatly presented and the themes are well laid out, in general, meaning that even the novice coder can hack around the code and make changes.
Sometimes you need to do this to make changes to the theme you are using and to completely customize your site.
Make It Your Own
Let’s not forget that you can create your own plugins or themes for WordPress pretty easily either yourself or by hiring someone to do it. If you need a feature that isn’t in WordPress then create your own plugin to do just that. If you need a site to look a particular way, create your own website theme to do it.
Wordpress is a powerful and simple to use piece of software that has changed the face of online marketing significantly.