No company wants to be on the receiving end of bad social media PR, but unfortunately, with the swiftness and virality of social networks, it’s possible that your company may make a social mistake.
It can happen at any time.
Social media mishaps can occur at any time. You don’t have to use a certain social network, have a certain number of followers or even generate a certain type of content. They don’t always occur during business hours, either, which is why it’s extremely important that if your company has a social media account, that someone is always monitoring what’s being said so that a response can be crafted quickly.
Social disasters will not just disappear.
Some companies think that if a social media mishap occurs, all they have to do is wait it out and eventually it will become a thing of the past. The problem is that this is simply not the case. Social mishaps cannot be ignored. Ignoring them only fuels the fire, and the longer it takes for you to try and calm the situation, the more damage it will do.
The rumors will flow.
Once your company has been involved in a social media crisis, you can expect that the situation will get worse thanks to rumors. Think back to the telephone game you played as a kid, where one person said something in the ear of someone else, and the message got passed around the room. The majority of the time, what was said by the last person was nowhere near what the first person said, proving how information becomes skewed as it passes from person to person. The same thing will occur with your social media crisis. What starts as a social outrage by an unhappy customer will become a full-fledged riot by the time it’s made its way around the Internet, so prepare yourself.
It can damage your company.
Depending on how severe the crisis is, a social media disaster has the potential to damage your brand. It can take a very long time to get your company in a good light again with your consumers, so if you experience a mishap, you need to be prepared for the worst.
It can ruin relationships.
If your company experiences a social media mishap, you need to understand that your relationships with customers, clients and business partners will also be affected. You could end up losing these relationships forever.
You can experience more than one mishap.
Social media mishaps are not like the chicken pox. If you experience a mishap, you’re not immune from experiencing another one. This means that if you ever fall victim to a social disaster, you can never let your guard down. Instead, you need to make sure that you’re always prepared to battle and handle the situation as best as you can.